Brand refresh for a beach club

Client: Sunio Beach Club
Year: 2021
Discipline: Branding
Role: Logo design, Visual identity

A new identity for Sunio Beach Club, with an interlocking monogram and a clean, rounded wordmark.

Five years after designing Sunio’s early campaigns, I redrew the brand. The interlocking monogram suggests waves and connection, while the rounded wordmark and a single sun-orange accent keep it light and contemporary.

See the earlier work in Sunio Beach Club & Spa, 2016.

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